ALBA PRATALIA
For "The Lab," an exhibition at Galleria Le 5 Lune that invites reflection on the origins of materials, we brought a birch tree wrapped in the paper that the tree produces in its yearly life.
Version
Vers is a new supermarket chain in France, devoted to bring its clients fresh, healthy and sustainable food products. We have been working with Vers from the early stage of its concept development until its launch of over 20 stores around France.
Location
Rome
Year
2013
Typology
Exhibit
Dimensions
Cm 100x 100x 220
Team
Consuelo Fabriani
Cloe Berni
Livia Ducoli
Partner
Marzi Macero, Roma
Multiservice Mantini, Roma
Vivai Margheriti, Chiusi
Cartiere favini, Rossano Veneto (VI)
Alba Pratalia is a riddle, written in the early 900s AD, that allegorizes writing through a rural image: the writer's fingers, like patient oxen, guide the instrument of his trade; the white quill, like a plow, draws regular lines on the virgin white parchment, and in those fertile furrows, the ink, like a precious seed, is placed to generate knowledge.
Understanding the allegory thus allows the riddle to be solved, indicating the subject of all the actions in the writing hand and, in Alba Pratalia, the blank sheets of paper the writer will mark.
Where did we start from
